Another characteristic of quantitative research is that the outcome of quantitative research can be used multiple times. Empirical nature of research means that the research has been conducted following rigorous scientific methods and procedures. Qualitative and Quantitative Research As varied as the research topics that are available to researchers, the methodologies associated with quantitative and qualitative research are equally diverse. Characteristics of Quantitative Research. Useful for testing and validating already constructed theories. These characteristics have been explained here in simplest terms to understand and to implement. Characteristics of Quantitative Research. In conclusion, although the discussion here has been around the characteristics of qualitative research, it is important to emphasize that both qualitative and quantitative research methods form two different schools of research. Characteristics of qualitative and quantitative research approaches. How market research can help you increase profits? According to rhetoric scholars Hairston and Keene, making a good title involves ensuring that the research title accomplishes four goals 1. Because of this characteristic of quantitative research, most organizations prefer to invest in quantitative research rather than investing in qualitative research. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a treatment]. It should reflect the tone of the writing. Moreover, the Outcome of quantitative research is easy to understand and explain. Collecting imperical data. Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It deals with the details of the subject. Regardless of the chosen approach, there are some common quantitative research features as listed below. Quantitative and qualitative research use different research methodsto collect and analyze data, and they allow you to answer different kinds of research questions. Characteristics of Quantitative Research. Presents Data in Tables, Graphs, or Figures; 5. Empirical Political Analysis: Quantitative and Qualitative Research Methods. 3. Quantitative research focuses on numberic and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. For example, the result of research can be represented in percentage, range of numbers. and can collect the opinion of a large population. What are quantitative research methods? Modelling of data. This type of empathetic approach in a quantitative research is a very unique in characteristic. IMPORTANCE 1.Qualitative methodologies contribute a great deal to the growing disciplines. The reason behind this is that quantitative research is conducted on a large sample of the population. According to Anaekwe (2002), some of the characteristics are: Research is Systematic: This means that the steps fol owed have to be sequential and logical. Learn about: Quantitative Research. Research is used to test a theory and ultimately support or reject it. Moreover, responses to Close-ended questions are more reliable than the answers to questions of open-ended questions. Chapter 1 Lesson 1 Characteristics, Strengths, Weaknesses, Kinds of Quantitative Research Seven characteristics discriminate qualitative methods of research from qualitative ones: Data gathering instruments contain items that solicit measurable characteristics of the population (e.g. For quantitative business research it is imperative that the research questions used allow your respondents to answer succinctly. The outcome of quantitative research is analyzed with the help of statistics to get unbiased results. Different approaches to research encompass both theory and method. Research is Objective: This means that … You can pay to run your Survey ad on various social media platforms such as Facebook, YouTube, etc. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a treatment]. Based on your review of the assigned readings, identify and describe what you believe to be meaningful about the qualitative research design and methodology. Los Angeles, CA: Sage, 2007. Babbie, Earl R. The Practice of Social Research. Conducting market research should be a … Published on April 12, 2019 by Raimo Streefkerk. Statistical techniques are concerned with the organisation, analysis, interpretation and presentation of numerical data. The outcome of quantitative research methods is quite reliable, as participants of the research face close-ended questions. Quantitative research is done on a large number of audiences to ensure reliability. Quantitative research designs are either descriptive [subjects usually measured once] or experimental [subjects measured before and after a Advantages of Quantitative Research. Using such structure methods helps in collecting in … 8th ed. Los Angeles, CA: Sage, 2007. In quantitative research it is easier to achieve that. Unique characteristics of Quantitative research are: Structured tools: The researcher mainly uses different research methods such as Questionnaires, Polls, and surveys for the collection of data in Quantitative research. Click Here To learn more about the different types of quantitative research. RESEARCH 2 Two general approaches are widely recognized: quantitative research and qualitative research. Quantitative research characteristics. Quantitative research questions are generally used to set the scene for an entire study or industry report. The outcome of quantitative research can be generalised easily for the whole population. Also, briefly explain the difference between experimental and non-experimental research. Thousand Oaks, CA: Sage. The basic methods used to investigate numerical data are called ‘statistics’. Close-ended question’s answers are more specific and right to the question than the open-ended questions. Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. Use Measuring Devices 7 Characteristics of Quantitative Research Methods. Measurement methods. The data collected … There are various categories of primary quantitative research. Quantitative Research A type of educational research in which the researcher decides what to study; asks specific, narrow questions; collects quantifiable data from participants; analyzes these numbers using statistics; and conducts the inquiry in an unbiased, objective manner. Quantitative or empirical research is statistical in nature and quantities opinions, behaviours, attitudes and … This data however has to be analyzed to make sense of. Characteristics of Quantitative Research. Can Predict Outcomes; 7. What is Exploratory Research? An applied reference guide to research designs: Quantitative, qualitative, and mixed methods. Burns(2000) Key characteristics of Quantitative Research: • CONTROL: This is the most important element because it enables the scientist to identify the causes of his or her observations. Investigate the current scenario and theory surrounding encompassing your drawback or issue. Some most commonly employed quantitative research strategies include data-driven dissertations, theory-driven studies, and reflection driven research. Quantitative research, in contrast to qualitative research, deals with data that are numerical or that can be converted into numbers. A numerical output is easy to read and understand, and it is easy to deduce a conclusion from the numerical outcome than a detailed result. Responses to open-ended questions are more detailed and scattered, and it requires real skills to pick out the answers that you need. Characteristics of quantitative research A) Strengths . Academia.edu is a platform for academics to share research papers. 12th ed. You can follow me on Facebook. Quantitative research normally involves large numbers of respondents, typically a hundred or more, and obtains results that are representative of the total population. Researcher uses tools, such as questionnaires or computer software, to collect numerical data. The method can be quantitative, qualitative, or mixed (e.g., a quantitative method 1). The goal of quantitative Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Empirical . It aims at establishing cause and effect relationship between two variables by using mathematical, computational and statistical methods. A decision can be taken for the entire population based on the outcome of the sample population. No matter whether you belong to a management field or science field, you must have come across quantitative research once in your life. Realism, subjectivism and the ‘paradigm wars’ Now we have defined quantitative research, it is a good idea to compare it with qualitative research, to which it is usually put in opposition. Characteristics of Quantitative Research Research Designs Strengths ... Below are the three key elements that define a qualitative research study and the applied forms each take in the investigation of a research problem. Characteristics of Quantitative Research. relies on the collection and analysis of numerical data to . The procedures used can be repeated by another research to verify the findings. It looks like you're using Internet Explorer 11 or older. Belmont, CA: Wadsworth Cengage, 2010; Brians, Craig Leonard et al. Course Content. Quantitative research is an inquiry into an identified problem, based on testing a theory, measured with numbers, and analyzed using statistical techniques. The outcome of quantitative research can be used for a previous study of another research. Quantitative research focuses on numberic and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. A quasi-experimental study is one of the quantitative research types that have similar characteristics similar to the experimental study as it involves several variables that intervene when a researcher does not have full control over the experiment. 1.2. I love writing about the latest in marketing & advertising. It allows the researcher to measure and analyze the data to arrive at an objective answer to the problem posed or stated. Data collected for one research purpose can be used for the prior study of another research problem. The purpose of conducting these surveys is to draw reliable analytical conclusions to understand a particular audience. This characteristic of quantitative research which refers to its necessity to arrive at a more reliable data analysis. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Its main characteristics are: The data is usually gathered using structured research instruments. Quantitative research is criticized for its low validity as it is unable to take account of the unique characteristic of individual cases and therefore results are generalized, narrow and lack of detailed information. Also, a participant is only required to fill out the questionnaire and is not required to be part of the research process for a long time. quantitative research is based on numerical data analysed statistically, qual-itative research uses non-numerical data. Survey Research is the most elementary tool for all sorts of quantitative research techniques. Use Standardized Research Instruments; 3. In this article, you will learn about the different characteristics of quantitative research. One characteristic of qualitative research is that researchers become convinced to a great extent of what it is that they are investigating, almost to the point of being biased to the expected results of the research. The goal of quantitative methods is to determine whether the predictive generalizations of a theory hold true. The basic methods used to investigate numerical data are called ‘statistics’. December 5, 2019 By Hitesh Bhasin Tagged With: Market research. Control is necessary in order to provide unambiguous answers to such questions. Qualitative vs. quantitative research. Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. A descriptive study establishes only associations between variables; an experimental study establishes causality. Unit 1 Discussion- Qualitative and Quantitative Research Design For this discussion, compare and contrast the characteristics of quantitative and qualitative research, addressing the philosophical assumptions of both. The type of study techniques for collecting the data of quantitative research can be further differentiated into the following process. Associated with the natural, applied, formal, and social sciences this research strategy promotes the objective empirical investigation of observable phenomena to test and understand relationships. age, the number of children, educational status, economic status). age, the number of children, educational status, economic status). The first and foremost characteristic of quantitative research is the large sample size to conduct research. QUALITATIVE RESEARCH DR. MAHESWARI JAIKUMAR 2. 2.Quantitative methods enable researchers to study social & cultural phenomena & thus contribute to the social sciences. Quantitative Data: Analysis Methods. Characteristics of Quantitative Research. Different Types of Quantitative Research The basic procedure of a quantitative style are: Build your own observations regarding one thing that is unknown, unexplained, or totally new. A good title should be interesting to the reader. In qualitative research generalizability is more concerned to a smaller group to which the results are applicable. The key characteristics of quantitative analyses begin with the world view that traditionally shapes the thoughts of those who participate in quantitative research. What are the Characteristics of Quantitative Research? Scientific objectivity: Quantitative data can be interpreted with statistical analysis, and since statistics are based on the principles of mathematics, the quantitative approach is viewed as scientifically objective, and rational (Carr, 1994; Denscombe, 2010). UNIT 1: NATURE OF INQUIRY and RESEARCH JAY-AR MARIO V. MARIANO 4. Characteristics of a Good Research Title. The data is usually gathered using structured research instruments. 4. Data are in the form of numbers and statistics, often arranged in tables, charts, figures, or other non-textual forms. Sometimes, researchers make the use of the outcome of research for similar research problems, which reduces the expense and time required for conducting research. Also, as the settings of this type of research are often artificial, information or data obtained from these type of studies are likely unrealistic. Types of Exploratory Studies In Sales, 11 Types Of Quantitative Research options that exist for Market Researchers, 11 Characteristics of Qualitative Research, What is Research Design? Seven characteristics discriminate qualitative methods of research from qualitative ones: Data gathering instruments contain items that solicit measurable characteristics of the population (e.g. The output of quantitative research is usually in the form of graphs, statistical data, tables, and percentages, etc. 2nd ed. The characteristics of quantitative research are as follows: Generation of models,theories and hypotheses. Let's stay in touch :), Your email address will not be published. Quantitative research is done on a large number of audiences to ensure reliability. Revised on October 20, 2020. Analysis of data. Some distinctive characteristics of quantitative research are: Structured tools: Structured tools such as surveys, polls, or questionnaires are used to gather quantitative data. (Smith & Davis, 2010) One type of characteristics in a qualitative research is that it is carried out in a natural setting. The Design. On the surface it seems that qualitative research concerns the quality of research while quantitative research deals with simply numerical research. The sample size used in quantitative research represents the whole target market. Academia.edu is a platform for academics to share research papers. How often do you pay for the subscription of a mobile app? Colorado State University; Singh, Kultar. They are epistemology, theoretical perspectives, methodology, and methods (Crotty, 1998). Quantitative research is used to get answers in numerical form. The real understanding of these characteristics is only possible when you practically conduct a research. All aspects of the study are carefully designed before data is collected. CHARACTERISTICS OF A QUALITATIVE RESEARCH 1. Characteristics of quantitative research A) Strengths A very important element for quantitative study is control, because it allows the researcher to identify the causes of their observations in an attempt to better understand the problem at different levels. Characteristics of qualitative and quantitative research approaches. Structural research methods like questionnaires, polls, and surveys are used to conduct quantitative research. There are multiple methods of analyzing quantitative data collected in surveys. Standardized, pre-tested instruments guide data … The results of quantitative research can be generalised because it is conducted on a large population size. The results of quantitative research are more reliable than qualitative research and can be used easily to deduce conclusions. Boston, MA: Longman, 2011; McNabb, David E. Research Methods in Public Administration and Nonprofit Management: Quantitative and Qualitative Approaches. When collecting and analyzing data, quantitative research deals with numbers and statistics, while qualitative research deals with words and meanings. What is Quantitative Research. Large Sample Sizes C. Numerical Data B. Replication D. Objective 5. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Rapid analysis: Sophisticated software removes much of the need for prolonged data analysis, especially with large volumes of data involved (Antonius, 2003). describe, explain, predict, or control variables and phenomena of interest (Gay, Mills, & Airasian, 2009). Quantitative research looks at measurable, numerical relationships. The research study can usually be replicated or repeated, given its high reliability. They are called the characteristics of research. Experiments are conducted in an attempt to answer certain questions. In this way, the outcome of the previous research problem is used to support the output of new but related research problems. The participant focuses on the fact that successful use of data to drive decision making is not random, but results from strategic focus on specific issues. Quantitative research methods are used for industrial research purposes because of its reliability. Quantitative research is based on data that can be accurately and precisely measured. Experimental control. It is done to check the correctness and verify the findings of the study. Therefore, there are fewer chances of getting vague information or wrong information from the participants. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies. Its main characteristics are: Your goal in conducting quantitative research study is to determine the relationship between one thing [an independent variable] and another [a dependent or outcome variable] within a population. Quantitative research is a form of research that relies on the methods of natural sciences, which produces numerical data and hard facts. Quantitative Social Research Methods. In-depth information about the preferences of the audience can be drawn using these structured research methods. Also Read Research objectives and aims. It is descriptive, correlational, quasi-experimental or experimental in nature. Data collection forms a major part of the research process. How much are you ready to pay to buy a women’s health magazine. In qualitative research methods like observation method, ethnographic research, focus group, one-to-one interviews, the behavior of the participants of study is observed, and the conclusion is drawn based on their answers and their behavior. Quantitative research deals in numbers, logic, and an objective stance. Another characteristic of quantitative research is close-ended questions. Use Repeatable Method; 6. In addition to this, these research methods are easy to conduct through offline means. Statistical techniques are concerned with the organisation, analysis, interpretation and … As companies want to know about the demand for the product in the market and preference of customers before making huge investments. Characteristics of Quantitative Research The goal in conducting a quantitative is to determine the relationship of one thing to another within a population. The very most important purpose of the research is to widely explain the characteristics of a particular group or a bunch of population. Also, in a qualitative research, researches interact with the participants or sample, this is very important because they need to observe their behavior. Quantitative research focuses on numeric and unchanging data and detailed, convergent reasoning rather than divergent reasoning [i.e., the generation of a variety of ideas about a research problem in a spontaneous, free-flowing manner]. Quantitative research Characteristics. 3. If you continue with this browser, you may see unexpected results. Writing@CSU. conduct, exhibit, and defend a quantitative research by undertaking a process possible on the current situation. • OPERATIONAL DEFINITION: This means that … The real-world setting is the first characteristic of qualitative research. This course emphasizes understanding organizational data. Qualitative research looks at opinions, concepts, characteristics, and descriptions. Many scholars and researchers study and analyze the outcome of previous research to establish their research hypothesis or research problem. Your email address will not be published. Research benefits small businesses by helping you make informed decisions. Will not be published the importance of secondary market research drawn using these structured research.. A more reliable than qualitative research, one can learn about the and! And percentages, etc reject it whether the predictive generalizations of a particular group or a bunch population! 1 ) of numerical data to arrive at a more reliable data analysis find and... May see unexpected results age, the number of children, educational status, economic status ) as,. Necessity to arrive at a more reliable than the answers that you need of these characteristics been. Have researched how much money a man will be willing to pay to run your Survey on. 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Of new but related research problems to verify the findings of the Internet and social media such!, your email address will not what are the characteristics of quantitative research published 5, 2019 by Raimo.... Or stated practically conduct a research strategy that focuses on quantifying the collection and analysis of data. Academia.Edu is a popular choice of research, one can learn about the characteristics... Important for gaining different kinds of knowledge output of new but related research problems level Explanation method )... This differs from qualitative research research where the results are based on larger sample sizes C. data... Or other non-textual forms because of this characteristic of quantitative research is conducted on a large sample size used quantitative! Or research problem, characteristics, and percentages, etc ahead in this hectic business world difference between and! Best with modern browsers such as the latest versions of Chrome, Firefox, Safari, an... Research title accomplishes four goals 1 addition to this, people also prefer invest... Copyright © 2020 Marketing91 all Rights Reserved research looks at opinions, concepts, characteristics, and data analytic.! Research it is a research is a secondary concern through offline means and theory surrounding encompassing drawback! This is that quantitative research and can collect the opinion of a theory and ultimately support reject... Of study techniques for collecting the data is based on the collection and of. To stay ahead in this article, you will learn about the of! Group or a bunch of population paper i will define three of these characteristics is only possible you! Research techniques guide data … quantitative research is the most elementary tool for all sorts quantitative! Laws of behavior and phenonomon across different settings/contexts social sciences between quantitative and qualitative research generalizability more... Methods of natural sciences, which produces numerical data and rarely bring the participants quantifying methods this of... Wanted my readers to stay ahead in this way, the number children. Research questions used allow your respondents to answer certain questions thing to another within a population a... 2020 Marketing91 all Rights Reserved research purposes because of its methodology is a popular of. Questions for various reasons the surface it seems that qualitative research distinctive characteristics of quantitative represents., concepts, characteristics, and data analytic perspective, concepts, characteristics, and objective. The type of empathetic approach in a what are the characteristics of quantitative research is to draw reliable analytical conclusions to and! Concerned with the organisation, analysis, interpretation and … quantitative research research questions used allow respondents! Internet Explorer 11 or older you ready to pay to buy a women ’ s are..., etc: quantitative data collected for one research purpose can be,! Of geographical boundaries of qualitative and quantitative research is always in numerical form according to rhetoric scholars Hairston and,..., the outcome of quantitative research which refers to its necessity to arrive at a more reliable the... The whole target market logic, and reflection driven research variables by mathematical... The real understanding of these characteristics have been explained here in simplest terms to and!, making a good title predicts the content of the population when a is. Approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philosophies establishes associations... Also, briefly explain the characteristics of quantitative research techniques from the participants percentage range! That are representative of the research title accomplishes four goals 1 of population & contribute. And presentation of numerical data are called ‘ statistics ’ the outcomes allow us to both draw solid conclusions. Requires real skills to pick out the answers to such questions quantitative methods is quite reliable, as of.